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Coming Of Age

Robert Elstone, 29th February 2012 - 17:54

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Robert Elstone

Robert Elstone

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Robert is Everton's Chief Executive.

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Coming of Age

We've all been really pleased with the feedback following the announcement of 2012/13 ticket prices. As expected, the junior prices have been particularly well received and not just the £95 junior school price.

We've retained the really competitive £149 offer for all youngsters up to and including next season's Year 11s. And I have to admit, talk of Year 11 and Year 6, and indeed all school years in between caused us some problems; those of us with kids couldn't believe how those without couldn't get their heads round these ‘new' school years. But they can be confusing, especially for Dads!

For the avoidance of doubt, anybody in Year 6 or below next season, or in old money, the final year of junior school, will be eligible for a £95 Season Ticket anywhere in the ground.  Anyone in Year 11 or below, final year of secondary school, in 2012/13, will be eligible for a £149 Season Ticket in the Family Enclosure, or £199 anywhere else.

Defining ages has also confused a few fans in the next age band up, although I think that might be down to us. The next Season Ticket price point is meant to be available for anyone following a ‘normal' college path and in the final year of a three year course during the 2012/13 season. Of course, we haven't ring-fenced the offer to students, recognising that young people in the early stages of their careers or in their first jobs will probably be earning modest wages. 

Eligibility for this offer has been slightly changed. If you are 20 or under on the 31st August 2012, which to illustrate means you will be going into to your final year of a three year college course for the 2012/13 season, you will be eligible for the concessionary price - which is for example £309 in the Lower Gwladys.  Last season, the cut-off date was the 1st August - you had to be 20 or under on 1st August 2011. And so, unfortunately, there will be a small group of fans adversely affected. If during the current season you were 21 on say the 2nd August 2011, you could buy the concessionary price. This year you can't.

Making the deal consistent with school years means anyone turning 21 in August 2012 will miss out when compared to last year but only these fans becoming 21 in August 2012. And whilst at 21 years of age, school years seem a bit irrelevant, our motives are to keep everyone in the same school year on the same price which we think is right.

All this talk of school years and college years can get confusing and eligibility will be all about your age on the 31st August 2012All you need to know is if you are 10 or under on 31st August 2012 it is £95; 15 or under it's £149 in the Family Enclosure; and 20 or under it's £309 in Lower Gwladys (for illustration).

I hope that's cleared up any confusion. If you're still not sure, please contact the Fan Centre on 0871 663 1878*. As I said, the feedback we've had underlines our view that all the above prices are reasonable and we hope we see, as a result, a stadium full of young Blues next season.

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