This option strongly reflects the Club's heritage and status as an authentic, respected football club.
It brings together the key icons of the Club's tradition - the Tower, Nil Satis Nisi Optimum and the Shield, rendered in the strongly preferred Club colours of royal blue and white.
The design is modern and clean but with a strong element of tradition, reflecting the most preferred previous Club Crests, whilst being easier to use across the range of modern media.
The Tower design has been modernised in line with the strong feedback from the consultation, the Shield shape streamlined and the name Everton included in a strong font with an element of tradition.
The 'scroll' has been used to hold 'Nil Satis Nisi Optimum' but has been attached firmly to the Shield to prevent it being easily removed when used by partners, and much simplified to achieve impact.
Because the design allows it, both 1878 and the Wreaths have been utilised.
Overall this is a simpler, neater presentation to meet modern day challenges, whilst retaining the strong heritage so important to the Club and its supporters.