Everton Football Club has penned a two-year deal with William Hill to become the Club’s Official European Betting Partner.
The new partnership, which will be Everton's highest ever value betting partner deal, will see the Club link up with one of the world’s leading bookmakers to offer exclusive odds on a comprehensive range of markets on all Premier League and cup games, exclusive competitions and money-can’t-buy prizes.
The arrangement for the 2016/17 and 2017/18 seasons will see William Hill use Everton’s platforms to connect with Blues fans in the UK and across Europe, with its name set to appear on the Club’s LED screens and interview backdrops as well as providing an improved concourse betting experience for fans at Goodison Park.
Alan McTavish, Head of Commercial at Everton Football Club, said: “We are pleased to name one of the world’s leading betting and gaming companies, William Hill, as our new official betting partner and look forward to a successful association between both parties.
“Ahead of an exciting new season we look forward to working together with William Hill, a company that prides itself on innovation, history and heritage just like Everton, and developing a long-term partnership that covers the traditional betting and the emerging interactive markets.”
Alex O’Shaughnessy, Chief Marketing Officer at William Hill, said: “Everton are one of the most iconic clubs in Britain and it’s great to be joining the Blues at this exciting point in their history. We can’t wait to start working with the club and we look forward to offering the millions of Evertonians a fun and innovative betting service across all of retail and digital channels.”
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