by Everton

Everton announced a new technical partnership with iconic football brand Umbro in February 2014.

Then Blues boss Roberto Martinez took part in an exclusive question and answer session at Umbro’s UK headquarters with a select group of Everton fans as the new five-year partnership was announced.

Everton started wearing the famous double diamond brand from the beginning of the 2014/15 season, with Umbro producing all on-pitch and training products for the men’s, women’s and academy teams.

Martinez said: “Everyone at the Club is not only delighted, but excited, to be back wearing the Umbro diamond.

“I have been involved in a number of discussions with Umbro and their approach to quality, design and the technical aspects of the product is unique and I have no doubt it will help us to perform to our full potential on the pitch.”

He added: “It was a great experience giving a number of our fans an exclusive opportunity to meet Umbro, to take them through the design process of the 2014/15 kit and, most importantly, be able to give them this news first.”

Everton and Umbro share a long and successful history together with the Club having worn the diamond brand in the 1970s, 80s, 90s and 00s.

The deal, which has also see Umbro sponsor some of the Club’s grassroots programmes, officially started on 1 June 2014.

At the time of the announcement, Robert Elstone, Chief Executive Officer of Everton, said: “The Club is delighted to be entering into this new and exciting partnership and looks forward to working alongside the Umbro team over the next five years.

“Umbro has an unrivalled football heritage and is committed to maintaining its reputation for design excellence and innovation. Of course, we're starting from a good place. Based on many years of working together, Umbro enjoys a great affinity with Evertonians.

“Starting in 2014/15, supporters can expect bespoke kit designs and great-looking, technically advanced training wear. It was also really important that we could guarantee fans across all ages could show their colours with pride and, as Umbro’s flagship club, all Evertonians can look forward to enjoying quality product over the term of the deal.”

Paul Nugent, VP of Global Marketing for Umbro, commented: “Everton is a club with the right character, personality and tradition so it’s the perfect partner for Umbro. The prospect of working with a club that is as ambitious as we are is hugely exciting. 

“Umbro celebrates its 90th birthday this year [2014] and, quite simply, no other brand shares our experience of making football kits. We appreciate the importance of kits to both players and fans. We are meticulous about creating both technical and stylish product for players to perform to their best in, and that fans are proud to wear.
“Everton fans can expect smart, modern and importantly, unique kits.”