Premier League Fans’ Survey
CC presented a detailed overview of the recent Premier League Fan Survey results.
The extensive survey was coordinated by Populous on behalf of the Premier League and was completed by 1,100 Evertonians. DC confirmed she had received and completed the survey.
The Club view the survey as a unique opportunity to measure the results against peers and competitors across the Premier League. The survey is held in high regard and many of the questions asked as a part of the survey have direct links to the Club’s strategy.
Overall, the results of the survey were positive, with the Club placing 1st or 2nd in 15 areas.
CC explained that the survey questions came under two categories; Matchday Experience and Attitudes towards the Club.
SJ asked how the Club are rewarding matchday stewards for coming 1st for the 6th consecutive year. The Forum offered praise for the stewards.
ACTION: RK to feedback how the Club rewards stewards for continued positive Fan Survey results.
JH requested that the Forum invite areas of the Club that saw their placing fall in the survey to future meetings in an attempt to see if the Forum can provide feedback to help them improve.
CC gave details of the area of the Club that placed lower than previous years. Food and drink was one of the areas that had decreased compared to previous results. JH requested that Sodexo are invited to next month’s meeting to discuss further.
ACTION: CP to invite representative from Sodexo to next meeting.
BC and MM stated Crabbies Original was no longer available from ground catering outlets and stated that this always proved popular.
ACTION: RK to find out why Crabbies Original is no longer available from kiosks.
Communication with supporters had positive results. SJ asked how we communicate with the supporters who have no access to email or internet, and suggested the Club should use Supporters’ Clubs more frequently to give their members information at group meetings.