Mike Needham from Kitbag attended the meeting and welcomed questions from the group.
MN discussed the successful home kit launch (on Saturday 20 June) and commented that the design of the kit has been positively received. Members of the Forum stated they had noted negative comments regarding the material of the kit, with parents specifically, questioning the durability of the kit for juniors. MN confirmed the material is new and improved, and has proven to be a better option for general wear. NM stated he will continue to monitor comments across all customer channels.
PD asked if there was progress regarding the option to print the Chang logo, even as Chang Soda which has been used on Academy kits previously, on junior kits. MN explained Chang & Everton took the decision to remove any logo from Junior shirts and while there are no plans to change this the Club will update if any changes planned.
RE stated she has received various tweets regarding the pricing of baby kits, and comments about the material used being different to junior and adult replica kits. LV & RE asked whether the pricing of baby kits could be reviewed for future seasons.
The group discussed an issue with the online store that arose on Thursday 24 June. Supporters accessing the online store using the Everton app were directed to the online store for another Premier League club. The issue was rectified quickly and a full investigation is being conducted by Kitbag.
LV commented that the clothing range for women is limited both in selection and sizes. The group discussed ideas for new products and suggested engaging with female supporters to gain a better understanding of products they would like to purchase. SJ suggested the men’s range also needs to be reviewed so MN offered to invite a member of the Kitbag design team to a future meeting to gather further feedback from the group.
ACTION: MN to invite representatives from the Kitbag design team to a future meeting.
Members of the Forum commented that evertondirect.com is difficult to navigate and RE raised difficulties she has experienced when trying to purchase online. MN noted the comment and will feed back to the IT team.
The group discussed the Kitbag and Everton partnership. MN and RK explained the arrangement and how the deal is beneficial to the Club. The group suggested the Club should communicate details to the fanbase as supporters have raised questions around the partnership.
ACTION; RK to consider communication piece re: Everton and Kitbag partnership.