2. Club's Five Key Priorities
Feedback was given to the Forum on the progress made on the Club's Five Key Priorities.
The Forum was asked whether the Blackburn fixture on 21 January 2012 should be category E or D game. The consensus was to remain a category E game. Attendance to the fixture should be the priority and this can be affected by a number of factors including; opposing team, performance at the previous fixture, and the time of year. It was noted that reducing the price of the ticket does not necessarily improve attendance.
ACTION - Club to make decision on Blackburn fixture and communicate to the Forum
RESPONSE - To remain a category E game
The Club to consider making an announcement via the public address system pre-match, to welcome any Junior Blues attending Goodison Park for the first time.
ACTION - To be implemented at the Bolton fixture on 4 January 2012
The Forum discussed implementing a surcharge for tickets purchased on the day of a match. It was felt that this would encourage supporters to purchase tickets early, especially for Cup fixtures. The Forum felt that if this was implemented, communication should be robust to eradicate any confusion.
ACTION - To be looked at as part of the ongoing work on the Club's Key Five Priorities
The Forum were informed that Half Season tickets are now available to purchase at Everton Two. The Forum felt that this needs to be advertised more prominently on the website.
ACTION - The Club to consider additional exposure online
RESPONSE - This has been communicated to the Digital Media team and where possible will be increased.
Forum discussed the viability of changing the ticketing line to a Freephone number
ACTION - The Club to look at the viability of changing the ticketing line to a freephone number as part of the Five Key Priorities.
The Club will ensure that the current system allows fans to purchase tickets in the most efficient way, therefore ensuring that the charge for the call is low.
The Forum was provided with handouts relating to work undertaken on the Five Key Priorities; Enhancing the Everton Experience, Growing the Fanbase and Communication. The Forum will report back to the Club should they have any questions or issues. Feedback will continue to be given to the Forum as work progresses on the Five Key Priorities.
It was agreed that an update on Everton in the Community Free School would be given at a future meeting.
ACTION - Update to be given at a future meeting on Everton in The Community's Free School