Robert Elstone Profile

by Matthew Gamble

Robert Elstone was initially appointed as Deputy CEO of Everton in 2005, having forged a commanding reputation as an expert in sports business.

He arrived at Goodison from Deloitte, where he held the position as Director of the Sports Business Group.

But his first foray into the sporting world came almost a decade earlier when he was appointed as the Executive Assistant to the Chief Executive of the Rugby Football League.

He impressed in that role and in 1997 moved to Deloitte for his first spell with the high-profile Leeds-based company. He made a name for himself as the industry's first ever sports business consultant, establishing a telling foothold in new territory and acting as a successful advisor to leagues, clubs and sports related organisations on a range of strategic and commercial activities.

In 2000 he moved to BSkyB as the Director of Football Business Affairs and worked closely with a number of Premier League clubs following Sky's acquisition of equity in four leading clubs. Utilising the unique skill-set he enhanced and developed during his time with Deloitte, Robert secured a series of key commercial agreements.

He returned to Deloitte in 2004 as the Director of the Sports Business Group that he had helped develop. A year later and he made the switch to Goodison Park as Deputy CEO.

In his time at Everton Robert has introduced a number of key organisational and structural developments that have led to improved financial performance, greater stability in the business and a strong, empowered Management team.

Robert’s also been responsible for substantial commercial progress in retail, sponsorship – the Club’s record Chang deal - and ticketing.

He was appointed Acting CEO at Everton on August 5, 2008 - following the resignation of Keith Wyness.

On January 22, 2009, the Club confirmed that Robert was to become the permanent CEO.