Five Year Eight students from The Academy of St Nicholas in Speke beat off tough competition from fellow secondary schools across Liverpool last week to win the opportunity to represent Everton Football Club in this year’s Premier League Enterprise Challenge.
The St Nicholas students will now take part in the UK-wide competition, which will see participating teams work on a brief set by the Premier League.
This year’s Premier League Enterprise Challenge sees teams tasked with devising a business plan to increase their club’s fanbase for young adults aged 18-23 and encourage them to engage more with their local sides.
In early December, a combination of Year Eight and Year 10 students from Hillside School, Calderstones, Broadgreen International, The Academy of St Nicholas and Maricourt attended the Alex Young Suite at Goodison Park to present their ideas to a panel of judges made up of representatives from across Everton FC.
These included Commercial Director Alan McTavish and Marketing Manager Adam Howe, as well as external partners such as Graham Jones from Quilter Cheviot and Cllr Peter Brenan, Lead Member for Community Risk Management.
Following on from their pitch to the judging panel, students were then quizzed on their business proposal by the judges.
They then had the opportunity to hear from Richard Kenyon, Director of Marketing, Communications and Community for Everton FC, who provided an insight into his role and the relevance of this year’s Challenge in building the Club’s fanbase for the future.