Pupils from Broadgreen International have won the chance to represent Everton at this year’s Premier League Enterprise Challenge Play-Offs having beaten four other local schools to the opportunity and will now represent the Club at the regional play-offs at Anfield in January.
The Premier League Enterprise Challenge, is the national competition element of the Premier League’s enterprise programme which began in 2009 and which is run in partnership with Sport Relief. The Challenge sees Year 9 and 10 students set a football business-related task by Premier League Executive Chairman Richard Scudamore, which this season asked groups to come up with initiatives to encourage diversity and make going to a match the most enjoyable experience.
Joining Broadgreen International on the day for the chance to represent Everton at the Premier League Enterprise Challenge was Maricourt Catholic High School, Calderstones, All Saints Catholic High School and St John Bosco Arts College. All five groups immediately set to work on the task at hand, all concentrating on how the Club could best strengthen its fan base by engaging with more females, more diverse faith groups as well as the LGBT community.
St John Bosco’s all girls team focused their business idea on attracting more females to Goodison Park by developing mum and toddler matchday events alongside a community creche whilst the other four participating schools focused on attracting diverse faith groups through a mix of different ideas including international matchday food stalls with Halal specific foods and more continental cuisines and themed events using first team players represented by different faiths to endorse and promote inclusivity.
The pupils then presented their ideas to an esteemed panel of judges headed up by Michelle Kirk, Everton’s Equality and Disability People Partner, who was joined by Everton colleagues Alan McTavish, Head of Commercial, and Dave Porter, Head of Fan Based Services. Also on the judging panel was Graham Jones, Investment Director at Quilter Cheviot and Liz Edwards, Head of HR at Liverpool ONE. Joining the panel for the latter part of the afternoon was Everton Ambassador Ian Snodin.
The feedback from the judges was that all presentations were of extremely high calibre and that choosing one winner was extremely difficult however Broadgreen International were the eventual winners as their business idea utilised the strength of Everton in the Community to support the Club’s approach to engage with more diverse fan groups, particularly those from different faith groups.
32 Premier League and English Football League clubs have entered this year’s Premier League Enterprise Challenge and will be represented at six Play-Off events in January. Pupils from Broadgreen International will now go forward to represent Everton in the regional Play-Off at Anfield on Tuesday 9 January.
Good luck, Broadgreen International!