Everton Football Club has penned a new two-year deal with Coral Interactive, part of Gala Coral Group, to become the Club’s Official European Betting Partner.
The new partnership will see the Club tie up with one of Europe’s leading high street betting brands to deliver a range of dedicated interactive services.
Primarily focusing on the traditional sportsbook market, the arrangement for seasons 2014/15 and 2015/16 will also see a significant contribution from the stake proceeds donated to Everton in the Community.
Richard Kenyon, Director of Marketing and Communications at Everton Football Club said: “Coral Interactive are a renowned and respected betting brand and we are delighted to become part of their sporting stable for the next two years.
“We look forward to working together and developing a partnership that covers the traditional betting and the emerging interactive markets. We also welcome the support they have shown for our charity Everton in the Community and their generous donation will go to further the important work being undertaken across Merseyside”
Commercial Director of Coral Interactive, Matt Prevost said: “We are delighted to be forming this exciting partnership with Everton Football Club. They are up there with the best football clubs in the Premier League and we look forward to providing a professional and engaging betting service to all the fans of the club.
“We would also like to wish Everton the best of luck for the forthcoming season.”