Chang Leads The Elephant Parade
Chang is supporting the endangered Asian elephant by taking part in London’s biggest ever outdoor exhibition.
The London Elephant Parade runs from May to July and features over 250 brightly painted baby elephant sculptures located all over the centre of the capital including Chang’s ‘Cha-Chang’, which is situated next to Tower Bridge.
With an estimated audience of 25 million, the campaign is aiming to raise over £1 million, which will benefit more than 15 UK conservation charities and more than ten projects based in Asia. Each elephant has been decorated by a different artist, designer or celebrity including Tommy Hilfiger, John Rocha and Lulu Guinness.
In July, the parade will culminate in an exclusive event at Sotheby’s, where each elephant will be auctioned.