2012/13 AWAY KIT REVEALED
2012/13 AWAY KIT REVEALED
Everton has revealed the new away kit for the 2012/2013 season.
The stylish black strip with striking yellow detail is the first Everton kit to be unveiled for next season with new technical partner Nike.
The shirt features a discrete collar and is made from Dri-Fit fabric which is lightweight and manages perspiration, keeping players dry and comfortable for 90 minutes and beyond.
The shirt is also part of Nike's Considered Design programme aimed at reducing environmental impact, and consists of 100 per cent recycled material.
Everton captain Phil Neville told evertontv: "When you are associated with a brand like Nike and you look down and see that swoosh on your chest then it makes you feel good.
"It is a really nice kit, all black, and I think the fans will be really pleased with it - the players certainly are."
This season's away shirt was unveiled for the first time on Wednesday on evertonfc.com and also to an exclusive audience of loyal supporters who went to every one of the Blues' home and away games during the 2011/12 season.
The dedicated supporters were not only the first to see the away kit but also enjoyed the opportunity to speak with Chief Executive Robert Elstone and Blues legends Graeme Sharp and Ian Snodin.
The strip is available to buy now, click here to buy.
2012/13 AWAY KIT REVEALED
Keep scrolling through the slides using the arrows on the left and right of the screen to watch exclusive behind the scenes video, learn the players' views on the new kit, find out about the technology involved and much more.
AWAY KIT EARNS PLAYERS' PLAUDITS
Everton's players reacted enthusiastically to next season's Nike kits - particularly the stunning new black and yellow changed colours.
Today we reveal the 2012/13 away kit for the first time and it has been met with unanimous approval by the men who will wear it.
The strip is mainly a classic smooth jet black, something that really sets off the eye-catching yellow detail, while a traditional collar finishes off the design perfectly.
Long-serving defender Tony Hibbert said: "Black and yellow is a good combination and it is a really nice looking kit.
"I have had plenty of Nike gear in the past, it is one of the biggest manufacturers and one of the best you can have. I think to have Nike as we do now and see the kits and the designs it has to be good for the Club. The kits look unbelievable."
Skipper Phil Neville likened it to Barcelona's changed strip from last term, and joked: "I just hope it makes us play like Barca!
"But it is a really nice kit, all black, and I think the fans will be really pleased with it - the players certainly are.
"The leisure gear looks really nice as well. Everyone knows Nike produce some of the best casual stuff in terms of sports clothing and this is no different."
Key midfielder Marouane Fellaini added: "I like it a lot - it is a nice kit, a really nice shirt. I really like Nike designs and being involved with them is good for Everton."
NIKE DEAL SHOWS EVERTON STATURE
Everton's prestigious new partnership with Nike is indicative of the Club's stature, according to skipper Phil Neville.
The Blues have signed a three-year deal with the global sportswear giant who will now provide all of their match kits, while also producing official training and leisure wear.
For Neville, a self-confessed fan of Nike and their products, the deal is evidence of Everton's clout.
He said: "We are really lucky and it shows just how far the Club keeps progressing that we can get a top partner like Nike.
"When you are associated with a brand like Nike and you look down and see that swoosh on your chest then it makes you feel good."
Player of the Season John Heitinga wears Nike kits for his national team, Holland, and he added: "It is Nike and I have been contracted with for them for a long time personally so I think it is a good sponsor and also very good for the Club.
"The designs are fantastic and with this kit I think we are already 1-0 up."
BEHIND THE SCENES VIDEO
Everton's players were granted a sneak preview of next season's new Nike strips at a Finch Farm photoshoot earlier this month.
The evertontv cameras were there to film the action and now you can gain an exclusive behind the scenes peek with this video.
See our boys model the kit and find out how highly the likes of Marouane Fellaini, Phil Neville and John Heitinga rate the new Nike strips.
The Kit Up Close
THE SCIENCE BEHIND THE KIT
The level of science involved in the design and production of football kits reaches new heights season after season - and the Everton's new Nike kit is no different.
Below is an explanation, provided by Nike, for some of the processes carried out and design features you'll see with the black away kit unveiled today.
"From a performance standpoint the shirt is made from our proprietary Dri-FIT fabric which is lightweight and wicks sweat away from the athlete to keep them dry and comfortable for 90 minutes and beyond.
"The shirt is part of our 'Considered Design' programme aimed at reducing environmental impact and consists of 100 per cent recycled material.
"With the away kit we wanted to use a classic silhouette that highlights the club rather than design. The colours are commercially very strong while the shirt features a discreet collar and concealed button placket that does not interfere with the player's performance.
"The short is a lightweight, woven fabric - slightly longer and slimmer fit than previous patterns we've used - and again is from our 'Considered Design' programme.
"The sock in each case is a Dri-FIT fabric that pulls perspiration away from the skin to keep the player dry and comfortable, while a dynamic arch bridge provides a supportive compression fit and a stable feel.
"In addition to the anatomical left and right foot design, the channel-cushioned sole aids wicking perspiration and cushions the sole and Achilles for comfort."
'NIKE FACTOR' PROVIDES SALES OPTIMISM
Retail partners Kitbag are optimistic the 'Nike factor' will see the 2012/13 replica strips flying off the shelves.
Today we reveal the first of three eagerly-anticipated new strips - next season's striking black and yellow away colours.
It is the first glimpse of the fruits of the new partnership with the Oregon-based global mega-brand and Alex Leith, Kitbag's Business Director, is extremely positive about the project.
"We are really optimistic it well sell well" he said. "We have bought more shirts than we ever have done before - we just really hope the fans like it.
"There is a big investment on our part, we certainly think a lot of it and the feedback we have had from the players so far has been fantastic.
"Nike have done a really good job and we have three really nice kits. The Nike brand is iconic and I think it is a really good meeting. They have been really professional and Everton is quite simply one of the friendliest clubs I have ever worked with. It is an exciting project and I am really happy with the results."
Leith and his team were present to oversee a photoshoot at Finch Farm last month - one of the biggest shoots Kitbag has undertaken and something indicative of the size of the venture.
He added: "We had the biggest crew we have ever had at a photoshoot. We were shooting the home, away and third kits and also the training ranges and the heritage range.
"We had more players involved than ever before and, as a project, it is certainly one of the best things we have done."