How the kit was born

More than a year's work has gone into developing the Club's dazzling new amber away strip.

It is a journey which has seen Everton work closely with retail partners Kitbag to produce a kit which is stylish, durable, technologically advanced and popular with fans.

In May 2010 a brief of what was required was sent to designers and it was at this early stage that amber was suggested as an option.

"We were looking to draw on the rich heritage the Football Club has and use a more traditional colour palette than previous seasons," said Kitbag managing director Ray Evans.

"Whilst the colour of amber, teamed up with navy, is a traditional selection for an Everton away kit we wanted to bring the colour bang up to date by using modern fabrics and designs."

The ball was then passed to Le Coq Sportif, who provided a sample of the fabric to be used.

Design styles were soon developed using computer aided design and submitted to Everton and Kitbag for feedback.

This process continued until November, when the final samples were signed off by all parties, including first-team manager David Moyes.

A 14-week production period then got underway in December, with factory samples available by February.

Once these were approved bulk production began with all kit manufactured by March.

The players got involved in April, posing for a range of publicity, retail and marketing shots and doing interviews about the new kit.

Billboards, posters and adverts were then designed and printed as the Club prepared to market the strip while counting down the days until its official launch.