The new, eye-catching Everton away kit for 2010/11 is out now and evertonfc.com is bringing you exclusive images and video from the campaign.

The kit is designed with the specific aim of being more visible and more comfortable for the players.

evertontv went behind the scenes at the photoshoot for the lightning pink strip and you can see the footage we captured in the video window to the right.

We're also able to bring you a photo gallery from the photo shoot, including David Moyes checking out the ground-breaking new look offering.

That's not all; this is also the only place to see the sequence of photos produced as Jack Rodwell unveiled the new kit to evertonfc.com visitors and users of the official Everton Facebook page.

Keep checking this page for images and photos from the official reveal, performed by Leon Osman at the Everton One store.