EVERTON ANNOUNCE 188BET DEAL

Tuesday 27 July 2010, 10:20
by Matthew Gamble @efc_mattgamble

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188BET, the leading online gaming and entertainment company, has reached an agreement to become the official betting partner of Everton Football Club.

Following a hugely successful first season in the Premier League, when 188BET partnered five clubs, the 2010/11 season promises to be equally as exciting with the announcement that another world-famous Premier League club has been added to the 188BET stable.

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Last season, the company signed similar betting partnership agreements with Chelsea, Liverpool and Aston Villa following an agreement to become Principal sponsors of Bolton Wanderers and Wigan Athletic earlier in the year.

188BET, the world’s leading in-play betting specialist, will work with Everton on a number of major initiatives in both the UK and abroad. The brand will also be supporting Everton's community projects through the 188FOUNDATION. The deal, which comes into effect immediately, will run for an initial two years.

Marouane Fellaini helps launch the new 188BET deal

The announcement of the partnership will be marked with a special 188BET competition where fans can win a seat at an exclusive Q&A session with manager David Moyes. Fifteen lucky supporters will each win a chance to ask Moyes a question of their choosing at the event.

Andy Scott, CEO of 188BET, said: “Everton Football Club is another fantastic addition to our valuable portfolio of partnerships with Premier League football clubs.

“It is a club steeped with tradition and history and shares many of the same brand values as 188BET. We look forward to working with Everton’s passionate supporters as the club continues its exciting progress under David Moyes, making this a fabulous opportunity for Everton and 188BET alike.”

Robert Elstone, Chief Executive of Everton, added: “We are delighted to become the latest member of the 188BET family of Premier League football Clubs. They demonstrated last season from their investment in the Premier League that football was key to their business and it is important that Everton partner with organizations who have a vested interest in our game.

“188BET have a fantastic range of products that we will be able to offer Everton supporters including what we believe is the best online gaming sites in the marketplace that will benefit our supporters and visitors to Goodison will also enjoy a brand new state of the art matchday betting service.”